BETANO FIFA WORLD CUP 2026
Equipo FC designed and produced an exclusive football jersey for Normal, the magazine by VIPS, inspired by the publication’s distinctive editorial identity.
Drawing from Normal’s grid system, graphic language, and colour palette, the jersey translates the magazine’s visual aesthetic into a contemporary football garment, with red as its defining colour.
Equipo FC also led the creative direction of the campaign, ensuring the photography and styling reflected the same editorial approach, allowing the project to integrate seamlessly into the magazine’s pages.
