CULTURA FOOTBALL CONFERENCE
The event focused on creativity, design, and football has unveiled its Total 90 kits in collaboration with Nike.
Referencing Atlético de Madrid’s legendary spiderweb kit, creative studio Equipo FC designed a kit that connects all the dots in the football world, with the Total 90 circle on the chest as its core.
The yellow base, green side panels, and red accents evoke early 2000s football kits, instantly bringing to mind the iconic colors worn by Brazil during their reign at the turn of the millennium.
Cultura FC aims to connect the creative elements of football through a three-day event in San Diego on September 25, 26, and 27.It will bring together various collectives and personalities to foster conversations and explore how the beautiful game is evolving beyond the pitch.
